Air Miles
Canada’s Most Recognized Royalty Program
OUR NEW AIR MILES BASE OFFER SPEND MORE, GET MORE
All AIR MILES Collectors can now earn more miles on their eligible convenience store purchases on every visit!
Top Quality Fuel
At Shell, we know that not all fuels are the same, which is why we developed fuel formulations that help clean and protect our customers’ engines to get them to choose Shell more often.
All three grades of Shell gasoline contain the Shell Nitrogen Enriched Cleaning System that seeks and destroys engine gunk left behind by lower quality gasolines. Shell Nitrogen Enriched Gasolines act as a barrier to help clean and protect a vehicle’s fuel injectors and intake valves from the build-up of deposits.
THE SHELL FUEL STORY
Throughout our history, Shell scientists have experimented with fuel formulations; constantly improving, constantly innovating, constantly leading. The high-quality fuels we sell are designed for today’s vehicles. Through consistent fuels research and reformulation, we demonstrate our passion to provide for our customers’ needs, keeping in step with an ever-chaning world. As engine technology improves, it is imperative that the fuel going into the engine meets new standards for performance. Our Shell fuel technology encompasses research which covers a braod range of vehicle engines, including hybrid and flex-fuel.
Through our human ingenuity, we will continue to design fuels to drive volume, margin, and customer loyalty for your business.
Shell V-Power® NiTRO+ Premium Gasoline is our most advanced fuel ever.
Containing the highest concentration of the Shell Nitrogen Enriched Cleaning System, Shell V-Power® NiTRO+ is engineered with four levels of defense against gunk, wear, corrosion and friction to help keep your engine running like new.*
Go to www.shell.ca/vpower for more info.
*In engines that continuously use Shell V-Power® NiTRO+ Premium Gasoline.
Shell Shop
By partnering with Shell you get access to the Shell Shop program, bringing you:
1 Access
World Class Category Management Expertise
2 Maximize
Customer Satisfaction with Better Loyalty Offers
3 Get
Attractive Visuals and Signage
4 Access
Key Tools, Services and Resources
How Shell Shop program works for GBW partners
Brand Conversion Support
Opening a New Shell Retail Site Has Never Been So Easy!
1
Upgrade to the Iconic Shell Retail Visual Identity
Sporting a clean, modern look and vibrant lighting, the Shell Retail Visual Identity is one of the most striking, well recognized retail images on the street. We will connect you with national suppliers to provide you what you need to help convert and stand out with the Shell brand.
2
Connect to the Shell Technology Platform
Shell’s unique technology platform seamlessly integrates Air Miles® loyalty program to simplify the customers’ experience and provides rewards for every transaction. To get your site online and ready to process payments and loyalty rewards on day one, our best-in-class technology team will help you every step of the way.
3
Attract New Customers Right Away with Branding & Marketing Support
Once you complete an online store profile, your new retail site will receive branded POP that includes all the essential Shell marketing materials you will need to open the doors, including:
- Shell point-of-purchase signage
- Shell credit card applications and program brochures
Best-in-Class Technology Support
- Order site systems equipment
- Link your new site to the Shell network
- Enable payment and loyalty program functionality
- 24/7 support
Growth is the result of all the tools & resources Shell has to offer!
BUILD YOUR BUSINESS WITH A STRONG PARTNER
Site Operations Essentials
That Empower Your Front-Line Staff
New Digital Workplace Technolgoy
- Mobile app that offers Shell training and continuously empowers site staff
- Creates an open dialogue in real time with site staff, channel partners, and Shell via communication channels where best practices and more can be shared
- Motivates and inspires site staff with recognition and rewards to become the best Shell ambassadors, offering exceptional customer service at your site
Fast. Easy. Always On.
- Best in class online platform delivering a one-stop shop experience for Shell partners
- Secure access to your site-specific information, including direct access to third-party sites
- 24/7 central access point for all your marketing materials and financial, accounting and supply
Tools to Drive Smiling Customers at Every Site.
- Mystery shopper program based on Shell guidelines and brand standards
- Online customizable reporting to measure overall customer experience, recognize excellent site-level performance, and identify improvement opportunities
People Make the Difference Real
Site Recognition & Reward Program Driving Results Through Appreciation
MAKING LIFE’S JOURNEYS BETTER IS OUR CORE VISION AS WE AIM TO BE THE BEST MOBILITY RETAILER IN THE WORLD
Built on a global reward and recognition platform, PMTDR is an enabler that focusses on key performance indicators (KPIs) to drive the right behaviours for a profitable and sustainable future. It is not just a program – it is a way of doing business.
People Make the Difference Real (PMTDR) recognizes and rewards your top-performing sites and front-line staff throughout the year with various incentives, including an all-expenses-paid trip, for delivering excellent customer service, loyalty, and volume growth
PMTDR provides a variety of tools to enrolled sites including exclusive online training and friendly regional competitions
PMTDR provides an in-the-box solution for recognizing your staff and helps to reinforce priority alignment on delivering excellent customer service
What Does PMTDR Do For Business?
With engaged and empowered frontline teams, PMTDR has proven to:
- Drive an enhanced customer experience
- Encourage loyalty through operational excellence
- Protect/Improve business profitability and encourage growth
Pair With a Winning Brand
Brand Recognition
Top Quality Fuel
Loyalty Air Miles®
Expertise
Fleet Solutions
Rewards
Digital
Carbon Neutral